SYNC PR campaign Oct 26

Public Relations Agency Singapore

Build credibility, earn attention and grow your business.

SYNC PR helps businesses in Singapore build stronger reputations, earn meaningful media coverage and reach the audiences that matter. We also help brands use Singapore as a launchpad to expand across Southeast Asia.

Work tied to real business outcomes

A closer look at how SYNC approaches communications around the client brief, strategy, execution and measurable results.

See the case study details
Client
Jenfi

Introducing alternative funding with Jenfi

Coverage65+
Period12 mo
FocusInvestor PR
Client
iMoney

Building iMoney’s social visibility

Impressions15M+
Increase240%
Viral post1M+
Client
llao llao

Launching a Halal certification event in Malaysia

Media18
Coverage38
Social views10M
Client
Verdant Solar

Introducing solar to Malaysians

Coverage70
Top-tier interviews18
Period12 mo
Client
Visier

Helping Visier scale in Singapore and Malaysia

Coverage38
Top-tier interviews7
Period4 mo
Jenfi · Fintech

Introducing alternative funding with Jenfi

ClientJenfi
Brief

Introduce Jenfi’s alternative funding model and build visibility among Singapore’s SME, startup and investor communities.

Strategy

Run a targeted, sustainable PR programme in Singapore, with specific focus on investor-facing media and business audiences.

Key tactics

Investor-focused media outreach, founder and brand visibility, and consistent positioning around growth funding for fast-growing businesses.

Publications

The Edge, The Business Times, MoneyFM, KrASIA, TechCrunch and Entrepreneur.

Results

More than 65 pieces of coverage in 12 months, stronger recognition among SMEs and startups, and PR support around Jenfi’s progression to its next funding round.

iMoney · Social media

Building iMoney’s social visibility

ClientiMoney
Brief

Drive strong inbound traffic and impressions.

Strategy

Localise the content to be relevant to each audience segment and track trends that could be adapted quickly for the brand.

Key tactics

Trend-led content ideation, localised social content and ongoing platform-specific content development.

Publications / channels

TikTok, Instagram and Facebook.

Results

More than 15 million impressions generated, representing a 240% increase. The campaign also produced viral content that generated more than 1 million impressions from a single post.

llao llao · F&B / Event PR

Launching a Halal certification event in Malaysia

Clientllao llao
Brief

Support the Halal certification event for the premium frozen yoghurt brand in Malaysia, including event setup, media organisation and post-launch coverage.

Strategy

Advise the brand on the event strategy and narratives needed to generate maximum coverage around the certification milestone.

Key tactics

Organise and roll out the event within 1.5 weeks, secure media attendance and develop media collaterals within the same timeframe.

Publications / channels

Mainstream media, lifestyle and F&B media, together with viral digital media platforms.

Results

18 media attendees, 38 pieces of coverage and 10 million views across related social media posts.

Verdant Solar · Sustainability

Introducing solar to Malaysians

ClientVerdant Solar
Brief

Introduce solar energy as a viable alternative to Malaysian consumers and establish the brand in the local market.

Strategy

Build a thought leadership position through sustained media outreach, education and brand building.

Key tactics

Develop a launch announcement and media outreach plan, secure interviews and use educational storytelling to introduce the category and the brand.

Publications / channels

Astro Awani, New Straits Times, China Press and Bernama, alongside other targeted media.

Results

70 pieces of coverage in 12 months, 18 top-tier interviews for the co-founder and CEO, plus broadcast and tier-one media interviews including Astro Awani and New Straits Times.

Visier · HR technology

Helping Visier scale in Singapore and Malaysia

ClientVisier
Brief

Support Visier’s 2023 launch in Singapore and Malaysia as the global HR technology company expanded its APAC presence, with education and lead generation as key objectives.

Strategy

Build a launch and media outreach programme centred on education and brand building, using interviews to introduce HR technology solutions to less mature markets.

Key tactics

Media interviews, executive profiling, commentary development and opinion editorial development for tier-one business and news media.

Publications / channels

Tech Collective, Channel NewsAsia, CNA 938 and The Business Times.

Results

38 pieces of coverage in four months, seven top-tier interviews for the co-founder and GM, plus opinion editorials secured in tier-one media including The Business Times and Channel NewsAsia.

What clients say about working with SYNC PR

Feedback from founders and business leaders who have worked with the SYNC team across Singapore, Malaysia and Southeast Asia.

Get your business seen by the right people

Good public relations does more than generate headlines. It helps your business earn trust, strengthen its market position and create opportunities with customers, partners, investors and talent.

Earn media coverage

Get your company, founders and ideas in front of relevant journalists and publications.

Build credibility

Strengthen your reputation through consistent media visibility, expert commentary and thought leadership.

Support business growth

Use PR to support launches, fundraising, market entry, partnerships and long-term brand building.

PR that helps founders and business owners stay visible while running the business

Growing a business leaves little time for media outreach, messaging, follow-up and the day-to-day work needed to stay visible. SYNC PR works as an extension of your team, helping shape strong stories, respond to media opportunities and keep communications moving.

That gives founders and business owners consistent visibility while they stay focused on customers, operations and growth.

Public relations built around your business goals

We combine media relations, content and strategic communications to help businesses stand out in competitive markets.

Media Relations

Story development, media pitching, journalist outreach and ongoing press engagement.

Thought Leadership

Position your founders and executives as credible voices in your industry.

Product and Company Launches

Build awareness around launches, milestones, partnerships and market announcements.

Content and Messaging

Develop clear messaging, press materials, articles and executive content that support your communications strategy.

Crisis Communications

Prepare for reputational risks and respond quickly when issues affect your business.

Regional PR

Build awareness beyond Singapore with communications support for expansion into Southeast Asian markets.

Expand your brand across Southeast Asia

Singapore is often the starting point for regional growth. We help businesses adapt their communications for Southeast Asian markets, identify relevant media opportunities and build visibility across the region.

  • Regional messaging and positioning
  • Market-specific media outreach
  • Executive and founder profiling
  • Cross-border campaign support
  • Launch communications for new markets

Built for growing businesses

Whether you are a startup entering Singapore, an established company looking for stronger media visibility or a brand preparing to expand across Southeast Asia, we develop PR programmes around your commercial priorities.

A focused PR process

Understand your goals

We identify your business priorities, target audiences, positioning and communications opportunities.

Build the story

We develop media angles, messaging and content that give journalists a clear reason to pay attention.

Take it to market

We pitch relevant media, secure opportunities and build consistent visibility over time.

PR that connects communications with business outcomes

We work with businesses that need practical, commercially focused communications. Our campaigns are designed to support brand awareness, credibility, market entry and growth.

Tell us what you want to achieve

Share a few details about your business and communications goals. Our team can then assess where PR can support your growth in Singapore and across Southeast Asia.

Thank you. We’ve received your enquiry.

Your details have been sent to the SYNC PR team. We’ll review your goals and get in touch using your preferred contact method.

You can close this page, or continue browsing the SYNC PR website.

This website uses cookies.