It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…
We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…
When startups scale their business, it is essential to make sure your employees join you on that journey, rather than…
A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…
Before we get into the article about reaching Generation Z, let’s first figure out what that generation is all about.…
When we think about public relations there’s a misconception that it is useful for only a couple of things –…
Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…
Search Engine Optimisation (SEO) is the process of improving a website so it is seen by its target audience when…
So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…
Contrary to the current climate, facts do matter, but getting people to remember them is a struggle given all the…
This website uses cookies.