We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…
Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…
A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…
When we think about public relations there’s a misconception that it is useful for only a couple of things –…
Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…
So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…
We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years…
Journalists are often very busy and have little (or no) time to look through your email or listen to your…
Journalists are often very busy and have little (or no) time, so being concise and informative is a positive for…
Publications or PR is essential for any brand looking to build a reputation in their industry and gain consumer trust.…
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