Public Relations

Most common PR mistakes and how to avoid them

Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional,…

5 years ago

4 misconceptions about PR entrepreneurs has

I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We…

5 years ago

An insider’s guide to perfecting your startup PR

In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of…

5 years ago

Five calls to action that can help start a conversation

Even if you're not familiar with the term "call-to-action" - or CTA - you've probably seen one today. In fact,…

5 years ago

PR tips for responding to a poor customer review online

It’s no secret that the majority of modern consumers rely heavily on review to make purchasing decisions. Recent studies show that…

5 years ago

Understanding the key drivers of customer experience

The need for businesses to develop a first-rate customer experience is now more vital than ever. An increasingly competitive business…

5 years ago

The role of PR ethics in reputation management

Ethical considerations are nothing new. They have been a stalwart of the industry since their inception in the 1950s. However,…

5 years ago

How to write a compelling press release

Most people have heard of a press release, and probably read more than a few. In its purest form, a…

5 years ago

How LinkedIn can help build your brand

When most business owners start developing their brand, their first instinct is to create a perfect website. While a professional…

5 years ago

Key elements of a PR pitch with a personality

A PR pitch is a fantastic opportunity to gain exposure using a journalist who covers your industry. Unlike a press…

5 years ago

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