The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…
The internet age has brought with it a wave of transparency, and many companies have had to rethink their public…
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…
Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones…
We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in…
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…
We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…
Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…
A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…
When we think about public relations there’s a misconception that it is useful for only a couple of things –…
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