The need for businesses to develop a first-rate customer experience is now more vital than ever. An increasingly competitive business…
Ethical considerations are nothing new. They have been a stalwart of the industry since their inception in the 1950s. However,…
Most people have heard of a press release, and probably read more than a few. In its purest form, a…
When most business owners start developing their brand, their first instinct is to create a perfect website. While a professional…
A PR pitch is a fantastic opportunity to gain exposure using a journalist who covers your industry. Unlike a press…
The purchasing preferences of consumers can change frequently. However, their buying behaviour is generally more resistant to change. It takes something…
Traditionally, we characterise hard-selling as an overtly direct sales approach. Honed for decades, this method can include cold-calling, aggressive advertising,…
Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted…
This is my first intern experience as well as the first time working remotely, the learning curve is bound to…
The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…
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