Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the…
2020, what a year it has turned out to be! We started the year full of optimism, hoping that the…
A research feature done by the Ministry of Trade & Industry of Singapore reveals that though the impact of COVID-19…
Nobody wakes up and decides to mess up but it happens. Good crisis management is about handling your blunder the…
As PR professionals and marketers navigate the complex new paradigms of the new normal, and social interactions remain largely in…
As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a…
Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect…
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…
This year has been quite a challenge and businesses are trying to survive amidst global lockdowns and economic slowdowns. Marketing…
Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a…
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