Public Relations

How leading companies are using compelling stories to drive their brand

As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a…

4 years ago

Five tips for a successful Facebook marketing campaign

Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect…

4 years ago

How to craft an excellent media pitch

The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend…

4 years ago

Top 5 emerging marketing trends amidst COVID-19

This year has been quite a challenge and businesses are trying to survive amidst global lockdowns and economic slowdowns. Marketing…

4 years ago

Why we started a podcast amidst COVID-19 to grow our businesses

Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a…

4 years ago

How to communicate with your audience during a pandemic

As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers…

5 years ago

Evergreen versus topical content: An overview

When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical…

5 years ago

How to perfect PR pitch angles using storytelling conventions

Your PR strategy must embrace storytelling and include it to achieve the best results. Effective storytelling allows your brand to…

5 years ago

How to tell whether your social media strategies are working

In the last few years, social media has evolved to be one of the most powerful marketing platforms in the…

5 years ago

How creative writing can make articles more engaging

Daily news articles from online channels assail the collective consciousness of readers like unrelenting armies in battle. Each and every…

5 years ago

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