Content Marketing

PR and marketing in 2021: Everything you need to know right now

Many people who do not work in the communications field don't fully understand the difference between PR and marketing. While…

3 years ago

Effective copywriting: How to craft your startup brand message in 2021

Copywriting is an art and a science, and good copywriters are heavily sought after by many companies. A good copywriter…

3 years ago

How to write content that adds value to your customer

What is the definition of good writing? What are some characteristics of a good post? In this article, we’re focusing…

3 years ago

5 content writing tools that can help your business stand out and generate growth

The coronavirus pandemic has forever changed the way we live. As the world recovers and enters into a post-pandemic state,…

3 years ago

Should brands be jumping on the TikTok Bandwagon?

Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being…

3 years ago

How to Create Newsworthy Content

No matter the PR strategy, creating newsworthy content is crucial. This is just as true when writing a guest article…

4 years ago

The Rise of Purpose-Driven Campaigns: Getting It Right on Social Media

Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for…

4 years ago

5 Local Brands Winning with User-Generated Content

User-generated Content (UGC) refers to the content that your audience or users create. The most common example would be photos…

4 years ago

How to use Instagram Live Room to grow your brand

When Instagram released Instagram Live for everyone, there was a lot of excitement about it, and many brands creators found…

4 years ago

The rise of “Live Rooms”: how businesses can benefit

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with…

4 years ago

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