We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…
Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…
Who’s got time to write a blog post, especially when you’re a busy entrepreneur? You do actually, so take 30…
When startups scale their business, it is essential to make sure your employees join you on that journey, rather than…
A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…
Before we get into the article about reaching Generation Z, let’s first figure out what that generation is all about.…
When we think about public relations there’s a misconception that it is useful for only a couple of things –…
Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…
So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…
Contrary to the current climate, facts do matter, but getting people to remember them is a struggle given all the…
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