Terng Shing Chen

How startups should approach PR measurement… It’s not the amount of coverage

A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…

6 years ago

How to capture the Generation Z market

Before we get into the article about reaching Generation Z, let’s first figure out what that generation is all about.…

6 years ago

How public relations can help with fundraising

When we think about public relations there’s a misconception that it is useful for only a couple of things –…

6 years ago

How to judge the newsworthiness of your startup story

Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…

6 years ago

A guide to getting your startup featured in the news

So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…

6 years ago

5 important tips for startups to build their brand story

Contrary to the current climate, facts do matter, but getting people to remember them is a struggle given all the…

6 years ago

Five content marketing mistakes you’re making right now

We all use content marketing, right? Did I sense some hesitation just now? I'm going to assume that you all…

7 years ago

Building your first website – a 101 guide

One of the best ways to kickstart your business is to create a publicly accessible website. Fortunately for struggling entrepreneurs,…

7 years ago

Content marketing tips for startups

Are you planning a content marketing campaign, but don’t know where, and how to start? It takes too much dedication,…

7 years ago

Why startups need PR in 2018 and forever

We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years…

7 years ago

This website uses cookies.