Terng Shing Chen

Communication needs to evolve as you scale your startup

When startups scale their business, it is essential to make sure your employees join you on that journey, rather than…

6 years ago

How startups should approach PR measurement… It’s not the amount of coverage

A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…

6 years ago

How to capture the Generation Z market

Before we get into the article about reaching Generation Z, let’s first figure out what that generation is all about.…

6 years ago

How public relations can help with fundraising

When we think about public relations there’s a misconception that it is useful for only a couple of things –…

6 years ago

How to judge the newsworthiness of your startup story

Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…

6 years ago

A guide to getting your startup featured in the news

So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…

6 years ago

5 important tips for startups to build their brand story

Contrary to the current climate, facts do matter, but getting people to remember them is a struggle given all the…

7 years ago

Five content marketing mistakes you’re making right now

We all use content marketing, right? Did I sense some hesitation just now? I'm going to assume that you all…

7 years ago

Building your first website – a 101 guide

One of the best ways to kickstart your business is to create a publicly accessible website. Fortunately for struggling entrepreneurs,…

7 years ago

Content marketing tips for startups

Are you planning a content marketing campaign, but don’t know where, and how to start? It takes too much dedication,…

7 years ago

This website uses cookies.