Terng Shing Chen

5 ways public relations help with inbound lead generation

With inbound lead generation, building the right amount of high quality leads is crucial. We explore how PR or public…

3 years ago

Top 6 business grants for startups in Singapore

We share 6 of our top business grants for startups in Singapore. Applying for a business grant can be a…

3 years ago

Top 9 tech tools for entrepreneurs

When I go about my daily work routine, I tend to feel slightly overwhelmed, because the task list overflows into…

3 years ago

5 most overused words in PR in Singapore for 2021

Yes, we’re guilty. Guilty of using words like ‘new normal’ to describe the current situation or still describing everything as…

3 years ago

Top 10 free image sources for startups

At SYNC, we develop a lot of content for brands and ourselves on a wide range of topics. From content…

4 years ago

8 simple steps to building a pitch deck that really works

After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how…

4 years ago

Why we started a podcast amidst COVID-19 to grow our businesses

Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a…

4 years ago

Evergreen versus topical content: An overview

When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical…

5 years ago

How I built a business across three countries with only remote workers

When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated…

5 years ago

Why PR might be the best way to capture Generation Z

Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of…

5 years ago

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