Surabhi Pandey

Copywriting 101

There was a time when professionals considered direct marketing as the best way to gain new clients. However, in recent…

5 years ago

What does consistency mean for successful branding?

This is the right time to revisit existing marketing and branding strategies and set new business goals as we prepare…

5 years ago

Writing tips for an effective PR campaign in the digital era

Writing for a PR campaign is an art form, but a learnable one. As with any form of writing, you…

5 years ago

Content resources that every startup should use

There are content resources for everything- from design to blogging, and in this article, we cover some of our top…

5 years ago

5 simple ways to get people to read your content

In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on…

5 years ago

Understanding the key drivers of customer experience

The need for businesses to develop a first-rate customer experience is now more vital than ever. An increasingly competitive business…

5 years ago

Content maintenance: Keep your old blog posts evergreen

We are living in an era where content is indeed a king. The internet has opened up unprecedented avenues for…

5 years ago

How to write like a content marketing pro

Content marketing is a fantastic tool for companies to engage with current and potential customers. It allows for brands to…

5 years ago

Letting customers do the marketing for you

Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted…

5 years ago

Social Media Marketing: 102

In the first post of this series, we established why and how social media marketing can help SMEs and startups…

5 years ago

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