Sabrina

B2B vs B2C Marketing: Key points to optimise your marketing strategies to your audience

Marketing your brand requires an extensive understanding of your audience to personalise your strategies and tactics to best attract your…

1 year ago

5 reasons why nobody wants to read your media pitch

Writing a media pitch may seem like a straightforward task. However, in reality, it is more maze-like than expected, as…

1 year ago

PR trends for startups in 2023

Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of…

1 year ago

Crisis communications: Media training for managing and mitigating business challenges

A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of…

2 years ago

How experiential PR can help brands connect with media and stakeholders

In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is…

2 years ago

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