OpenMinds Group elevates female leadership to spearhead OpenMinds Digital, pioneering end-to-end digital solutions and performance for Malaysian MNCs and SMEs

• This will be one of the few performance and digital solutions brands in Malaysia helmed by female leadership
• OpenMinds Digital offers a range of digital marketing and consulting services designed to assist businesses in enhancing their online presence and performance, including strategic guidance, specialised expertise, and customised solutions for executing various marketing strategies.

KUALA LUMPUR, 23 April 2024 – OpenMinds Group, a leading Southeast Asian MarTech company, announced today the launch of their newly minted digital solutions and performance brand, OpenMinds Digital in Malaysia. Spearheaded by Michelle Phang and May Lee, OpenMinds Digital is dedicated to becoming the foremost consulting firm for digital transformation in Malaysia, assisting both multinational corporations (MNCs) and small and medium enterprises (SMEs) with consulting and digital marketing services.

OpenMinds Digital is the consultancy and digital marketing arm of martech leader OpenMinds Group, offering a range of digital marketing and consulting services designed to assist businesses in enhancing their online presence and performance. These services include strategic guidance, specialised expertise, and customised solutions for executing various marketing strategies such as SEO & SEM, content marketing, paid advertising, and website development. 

OpenMinds Digital also provides digital audit, data management, and analytics services, enabling MNCs and SMEs to assess their current digital landscape and utilise data insights for informed decision-making.

Michelle Phang, Co-Managing Director of OpenMinds Digital said, “In today’s landscape, many Malaysian MNCs and SMEs find themselves relying on digital tools out of necessity, often without a clear understanding of how to harness their full potential. While some have implemented digital tools, they lack the proper integration and optimisation. Others have integrated software and established performance tracking, indicating a cohesive strategy, yet struggle to effectively monitor and measure the success of these tools. This realisation prompted the establishment of OpenMinds Digital.”

Enterprises of all sizes, including MNCs and SMEs across diverse sectors in Malaysia and the wider region, including information technology and services, computer and network security, manufacturing, government administration, higher education and more, are encouraged to utilise OpenMinds Digital services. This will enable them to sustain their competitive edge and stay at the forefront of the digital transformation landscape.

How OpenMinds Digital is pioneering the next generation of female leaders in Southeast Asia

Over the past two decades, the representation of women in managerial roles in Southeast Asian nations has only seen a marginal increase of 2 percentage points, rising from 39 per cent in 2000 to 41 per cent in 2020. Notably, the presence of women in middle and senior management remains significantly lower, at 26 per cent.

To promote gender diversity and ensure equitable opportunities in workplaces, OpenMinds Group and OpenMinds Digital are dedicated to bolstering female leadership representation, fostering an environment where everyone can thrive.

Michelle Phang and May Lee, the newly appointed managing directors of OpenMinds Digital, bring extensive experience and skills in digital marketing strategies and marketing technologies. With their proven expertise, they are poised to lead the company towards strategic growth and innovation in the dynamic digital landscape. Their deep understanding of digital marketing tools and emerging trends will enable OpenMinds Digital to adapt swiftly to market changes and capitalise on new opportunities.

“At OpenMinds Digital, we are dedicated to fostering a culture of inclusivity and empowerment where the voices and perspectives of everyone, regardless of gender, are not only valued but celebrated. We believe that by championing diversity, we can catalyse real and meaningful change in the marketing-tech landscape. We would like to thank OpenMinds Group for giving us the opportunity to spearhead OpenMinds Digital. Together, let us pave the way for a future where every woman can thrive, lead, and impact businesses in their digital transformation journey,” said May Lee, Co-Managing Director of OpenMinds Digital.

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