social media

PR in the age of TikTok: How to balance between social media trends and your brand voice

Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved…

3 weeks ago

How to pick the best social media platform for business growth in 2025

2024 is almost over and it is time to stat thinking about branding and scaling in the next year. Social…

11 months ago

Is social media PR’s new playground?

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…

11 months ago

Measuring success: Metrics for evaluating PR and social media campaigns

Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns…

1 year ago

Mastering influencer collaboration for elevating PR campaigns

Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a…

2 years ago

Crafting a social media presence for businesses – Which platform(s) should you focus on first?

In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population.…

2 years ago

Here’s how to reach different generations on social media for business growth in 2024

Different generations use social media differently, so if you are planning to reach different generations on social media for business…

2 years ago

How to leverage Threads for PR and social media campaigns

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…

2 years ago

How to create a social media strategy for your brand

We share how to create a social media strategy for your brand, based on our experience helping brands in Singapore,…

3 years ago

Top 5 FREE Social Media Management Tools

It can be incredibly intimidating to stay on top of your brand’s social media accounts. It is easy for something…

4 years ago

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