social media

Is social media PR’s new playground?

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…

2 days ago

Measuring success: Metrics for evaluating PR and social media campaigns

Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns…

4 months ago

Mastering influencer collaboration for elevating PR campaigns

Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a…

9 months ago

Crafting a social media presence for businesses – Which platform(s) should you focus on first?

In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population.…

10 months ago

Here’s how to reach different generations on social media for business growth in 2024

Different generations use social media differently, so if you are planning to reach different generations on social media for business…

11 months ago

How to leverage Threads for PR and social media campaigns

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…

1 year ago

How to create a social media strategy for your brand

We share how to create a social media strategy for your brand, based on our experience helping brands in Singapore,…

2 years ago

Top 5 FREE Social Media Management Tools

It can be incredibly intimidating to stay on top of your brand’s social media accounts. It is easy for something…

3 years ago

The Rise of Purpose-Driven Campaigns: Getting It Right on Social Media

Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for…

3 years ago

How to tell whether your social media strategies are working

In the last few years, social media has evolved to be one of the most powerful marketing platforms in the…

5 years ago

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