It is always better to learn from someone else’s mistakes than your own. Fortunately, for new businesses, there are plenty…
More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality,…
Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional,…
Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging…
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We…
In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of…
A PR pitch is a fantastic opportunity to gain exposure using a journalist who covers your industry. Unlike a press…
The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…
The internet age has brought with it a wave of transparency, and many companies have had to rethink their public…
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…
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