The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…
The internet age has brought with it a wave of transparency, and many companies have had to rethink their public…
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…
Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones…
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…
Last night, I went to watch a local theatre production and I happened to be introduced to someone from the…
Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…
When we think about public relations there’s a misconception that it is useful for only a couple of things –…
Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…
So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…
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