Public relations

Key elements of a PR pitch with a personality

A PR pitch is a fantastic opportunity to gain exposure using a journalist who covers your industry. Unlike a press…

5 years ago

How technology is making PR relevant for startups

The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…

5 years ago

How PR builds consumer trust and why it matters

The internet age has brought with it a wave of transparency, and many companies have had to rethink their public…

5 years ago

‘Speak like a human being’: why brands should be authentically human

I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…

5 years ago

Five technologies disrupting marketing and PR

Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones…

5 years ago

How businesses should measure Public Relations success

It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…

6 years ago

Three simple-to-use storytelling formulas

Last night, I went to watch a local theatre production and I happened to be introduced to someone from the…

6 years ago

PR trends for 2019

Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…

6 years ago

How public relations can help with fundraising

When we think about public relations there’s a misconception that it is useful for only a couple of things –…

6 years ago

How to judge the newsworthiness of your startup story

Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…

6 years ago

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