More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality,…
Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional,…
Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging…
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We…
In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of…
A PR pitch is a fantastic opportunity to gain exposure using a journalist who covers your industry. Unlike a press…
The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…
The internet age has brought with it a wave of transparency, and many companies have had to rethink their public…
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…
Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones…
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