Public relations

What is the role of a PR manager in today’s content-driven world?

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…

2 weeks ago

How modernisation has caused PR to change drastically

In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What…

2 months ago

Busting common PR misconceptions

There are quite a few common PR misconceptions that lead to misunderstandings and confusion about the value of PR. That's…

4 months ago

A closer look at the rise of video content in the PR industry

The rise of video content in the PR industry in Singapore has been steady and this trend is here to…

4 months ago

The role of multilingual SEO in PR for Southeast Asia

What is multilingual SEO and is it necessary? Reaching the right audience is paramount for any successful PR campaign. But…

5 months ago

Top PR trends of 2024 and beyond

What are the top PR trends of 2024 and beyond, and why should businesses care? In the dynamic landscape of…

6 months ago

AI in PR: What role do PR practitioners play in the AI era that makes them indispensable

AI in PR is inevitable but how will this impact the industry? By 2025, according to a study conducted by…

6 months ago

D&I in PR: Why startups should care about inclusive marketing?

D&I in PR: Should startups care? The short answer is, yes. With 86% of consumers increasingly discerning about the brands…

7 months ago

How to craft media invites that journalists can’t resist

Media invites can make or break an event and it is important to understand the craft of creating a compelling…

9 months ago

Media alert vs press release: What are the differences?

Media alert vs press release is a comparison that's a must for any PR executive to understand. Both of these…

10 months ago

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