PR

How TikTok culture is pushing PR towards fast content and away from slow-built credibility

Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that…

2 weeks ago

PR crisis in the digital era: Lessons from GAP and American Eagle’s viral jeans campaigns in 2025

We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank…

4 weeks ago

What being in a regional PR agency taught me about PR’s “weakest” generation

If I had a dime every time someone says “your generation is too soft for the workplace, how will you…

3 months ago

Does keyword research actually matter in Public Relations?

What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine…

5 months ago

Social media is choosing raw and unfiltered content over polished aesthetics

Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic…

6 months ago

A closer look at the untold story of PR behind the headlines

When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised…

12 months ago

How will PR and marketing agencies in Singapore evolve with the rise of Generative AI (GenAI)?

Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe…

12 months ago

2024 PR highlights: The misses and mishaps that defined the year

If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about…

1 year ago

Is social media PR’s new playground?

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…

1 year ago

A business owner’s guide to mastering media interviews

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…

1 year ago

This website uses cookies.