What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine…
Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic…
When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised…
Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe…
If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about…
Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…
How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…
How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…
In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What…
Applications for CAO 2024 are now open, empowering deserving students to pursue their academic endeavours in the United States through…
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