There was a time when professionals considered direct marketing as the best way to gain new clients. However, in recent…
Media convergence is now. Even established brands like Singtel are struggling to find ways to position themselves in the transformed…
How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he…
Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging…
In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on…
We are living in an era where content is indeed a king. The internet has opened up unprecedented avenues for…
Content marketing is a fantastic tool for companies to engage with current and potential customers. It allows for brands to…
Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted…
In the first post of this series, we established why and how social media marketing can help SMEs and startups…
I am going to make an assumption that everyone reading this has heard of content marketing and why they should…
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