Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power…
In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.
Many people who do not work in the communications field don't fully understand the difference between PR and marketing. While…
Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being…
As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a…
Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a…
In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what…
Last month, we published a piece discussing why it is important for you to identify your key brand message. In…
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these…
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…
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