branding

Brand connection: What is it, why should businesses care and how can PR help?

Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power…

6 months ago

Top 5 digital marketing trends in Singapore

In this article, we explore soe of the hottest digital marketing trends in Southeast Asia.

2 years ago

PR and marketing in 2021: Everything you need to know right now

Many people who do not work in the communications field don't fully understand the difference between PR and marketing. While…

3 years ago

Should brands be jumping on the TikTok Bandwagon?

Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being…

3 years ago

How leading companies are using compelling stories to drive their brand

As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a…

4 years ago

Why we started a podcast amidst COVID-19 to grow our businesses

Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a…

4 years ago

Understanding brand identity and visual branding

In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what…

5 years ago

How can CSR help build your brand

Last month, we published a piece discussing why it is important for you to identify your key brand message. In…

5 years ago

How to market your brand to a millennial audience

The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these…

5 years ago

‘Speak like a human being’: why brands should be authentically human

I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…

5 years ago

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