Understanding the evolving work dynamics

IndustryHuman Resources

What we did

During the challenging period of the COVID-19, EngageRocket has been using their network to support and help business cope with the evolving work dynamic. The Pulse of Singapore Workforce throughout the circuit breaker and beyond report was disseminated to the media to provide insight into the evolving work dynamics.


  • The media were significantly impacted by the COVID-19-related shutdown
  • The news was dominated by constant updates on the pandemic

What we did

  • SYNC focused on the basics – identifying the relevant media and developing narratives to generate relevance


  • Over 20 pieces of coverage for the news
  • Interviews with leading media in Singapore
  • Strong increase in sign-ups for their ongoing community HR programme