Social Media

How young influencers are shaping PR

How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating…

3 months ago

Measuring success: Metrics for evaluating PR and social media campaigns

Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns…

3 months ago

Mastering influencer collaboration for elevating PR campaigns

Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a…

8 months ago

Crafting a social media presence for businesses – Which platform(s) should you focus on first?

In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population.…

9 months ago

Your guide to building an effective influencer marketing campaign

If you run or own a business, small or big, you cannot ignore leveraging an influencer marketing campaign for growth…

10 months ago

Here’s how to reach different generations on social media for business growth in 2024

Different generations use social media differently, so if you are planning to reach different generations on social media for business…

10 months ago

How to use Instagram reels for brand growth in 2024?

Should you use Instagram reels for brand growth in 2024 and beyond? The short answer is- yes! In today's fast-paced…

11 months ago

Unlocking the power of email marketing for converting leads in 2024

Did you know there are over 4.2 billion daily email users, and brands make an average of $36 for every…

11 months ago

5 social media tools every PR pro should know about

Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and…

11 months ago

Why you should leverage TikTok influencers for your digital PR campaigns

Should you engage TikTok influencers for your upcoming digital PR campaigns? Traditionally, businesses looking to connect with an audience to…

12 months ago

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