People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the…
Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved…
Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic…
Social media marketing is not what it used to be. Now with the help of our AI friend — it…
When OpenAI released their image creation model, DALL·E 3 in 2023 and integrated it into the ChatGPT Plus, which was…
Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in…
2024 is almost over and it is time to stat thinking about branding and scaling in the next year. Social…
Do LinkedIn influencers matter? The short answer is yes, they do. In today's digital age, the landscape of leadership and…
How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating…
Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns…
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