Social Media

Substack explained: Why this platform matters for branding and PR in 2026

If you were born between 1995 and 2008, platforms like Wattpad and Tumblr were more than websites. They were communities,…

1 week ago

When going viral becomes a reputation risk: PR lessons leaders can’t ignore in 2026

If you are active on social media, especially the side that thrives on memes and gossip, you are going to…

3 weeks ago

How TikTok culture is pushing PR towards fast content and away from slow-built credibility

Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that…

2 months ago

Influencer or “influenzer”? Why brands and agencies need to be better at social media auditing

People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the…

4 months ago

PR in the age of TikTok: How to balance between social media trends and your brand voice

Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved…

4 months ago

Social media is choosing raw and unfiltered content over polished aesthetics

Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic…

7 months ago

What is the role of AI in social media marketing strategy?

Social media marketing is not what it used to be. Now with the help of our AI friend — it…

10 months ago

How AI is disrupting SEO

When OpenAI released their image creation model, DALL·E 3 in 2023 and integrated it into the ChatGPT Plus, which was…

10 months ago

Top 5 AI video tools to elevate your brand’s social media

Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in…

1 year ago

How to pick the best social media platform for business growth in 2025

2024 is almost over and it is time to stat thinking about branding and scaling in the next year. Social…

1 year ago

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