Social Media

How TikTok culture is pushing PR towards fast content and away from slow-built credibility

Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that…

20 hours ago

Influencer or “influenzer”? Why brands and agencies need to be better at social media auditing

People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the…

2 months ago

PR in the age of TikTok: How to balance between social media trends and your brand voice

Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved…

2 months ago

Social media is choosing raw and unfiltered content over polished aesthetics

Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic…

5 months ago

What is the role of AI in social media marketing strategy?

Social media marketing is not what it used to be. Now with the help of our AI friend — it…

8 months ago

How AI is disrupting SEO

When OpenAI released their image creation model, DALL·E 3 in 2023 and integrated it into the ChatGPT Plus, which was…

8 months ago

Top 5 AI video tools to elevate your brand’s social media

Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in…

11 months ago

How to pick the best social media platform for business growth in 2025

2024 is almost over and it is time to stat thinking about branding and scaling in the next year. Social…

1 year ago

LinkedIn influencers: Should C-suite leaders turn to LinkedIn to build their presence as a thought leader (Part 1)

Do LinkedIn influencers matter? The short answer is yes, they do. In today's digital age, the landscape of leadership and…

1 year ago

How young influencers are shaping PR

How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating…

1 year ago

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