Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is…
Technological advancements including the rise of using AI in PR have brought about massive disruptions in the industry in recent…
Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of…
A press release is a written statement released by a company or individual and disseminated to specific media outlets. It…
A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of…
Are you trying to reach your target audience for your tech brand? In this article, we explore how to create…
In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and…
Organising a successful tech event in Singapore can be a challenging feat. In this article, we explore how event PR…
In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is…
SYNC PR Consultant Ahmad shares ten insights for successful PR in Malaysia based on his on-job experiences and lessons learned.
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