Public Relations

Outsourcing PR: Is it worth it?

Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is…

1 year ago

Using AI in PR and content for business growth

Technological advancements including the rise of using AI in PR have brought about massive disruptions in the industry in recent…

1 year ago

PR trends for startups in 2023

Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of…

1 year ago

Mastering the art of concise writing for your next press release

A press release is a written statement released by a company or individual and disseminated to specific media outlets. It…

1 year ago

Crisis communications: Media training for managing and mitigating business challenges

A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of…

2 years ago

How to create a good social media content strategy in Tech PR?

Are you trying to reach your target audience for your tech brand? In this article, we explore how to create…

2 years ago

How to craft an effective PR strategy on a budget?

In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and…

2 years ago

Event PR 101: Running successful tech events in Singapore

Organising a successful tech event in Singapore can be a challenging feat. In this article, we explore how event PR…

2 years ago

How experiential PR can help brands connect with media and stakeholders

In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is…

2 years ago

Secrets of successful PR in Malaysia: Top 10 lessons learned from experience

SYNC PR Consultant Ahmad shares ten insights for successful PR in Malaysia based on his on-job experiences and lessons learned.

2 years ago

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