Public Relations

Ethics in PR and content: Establishing and maintaining trust with your audience

How important are ethics in PR and content? We often say that words matter, and they do, and because public…

1 year ago

What is the role of CSR in PR?

Before we explore the role of CSR in PR, let us understand what corporate social responsibility or CSR actually means.…

1 year ago

B2B vs B2C Marketing: Key points to optimise your marketing strategies to your audience

Marketing your brand requires an extensive understanding of your audience to personalise your strategies and tactics to best attract your…

1 year ago

Why sustainability in PR matters

In today's world, public relations (PR) isn't just about getting your message out there; it's also about making a positive…

1 year ago

How to leverage Threads for PR and social media campaigns

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere…

1 year ago

Will remote PR still work in years to come?

The public relations sector (PR) was not exempt from the effects of the COVID-19 pandemic, which fundamentally changed how businesses…

1 year ago

Debunking myths: What PR is and isn’t

Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be…

1 year ago

Outsourcing PR: Is it worth it?

Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is…

1 year ago

Using AI in PR and content for business growth

Technological advancements including the rise of using AI in PR have brought about massive disruptions in the industry in recent…

1 year ago

PR trends for startups in 2023

Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of…

1 year ago

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