Public Relations

How to craft media invites that journalists can’t resist

Media invites can make or break an event and it is important to understand the craft of creating a compelling…

10 months ago

Crafting a social media presence for businesses – Which platform(s) should you focus on first?

In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population.…

10 months ago

Media alert vs press release: What are the differences?

Media alert vs press release is a comparison that's a must for any PR executive to understand. Both of these…

11 months ago

Your guide to building an effective influencer marketing campaign

If you run or own a business, small or big, you cannot ignore leveraging an influencer marketing campaign for growth…

11 months ago

What is a media list and how do you develop one?

PR professionals are responsible for obtaining media coverage for their clients and companies. For PR pros, it is all about…

11 months ago

5 social media tools every PR pro should know about

Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and…

1 year ago

Why you should leverage TikTok influencers for your digital PR campaigns

Should you engage TikTok influencers for your upcoming digital PR campaigns? Traditionally, businesses looking to connect with an audience to…

1 year ago

Why diversity and inclusion in PR and content matter

Today, diversity and inclusion in PR matter more than ever before as consumers, especially from younger generations, are becoming more…

1 year ago

5 PR mistakes to avoid in 2024

https://youtu.be/T7oY5f3Q9rg?si=VP9fZhhoCEMZDUnI As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia's competitive…

1 year ago

Guest blogging outreach: How to secure quality backlinks?

What is guest blogging and why is it important? It can be tricky to figure out where to start on…

1 year ago

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