Public Relations

Your guide to building an effective influencer marketing campaign

If you run or own a business, small or big, you cannot ignore leveraging an influencer marketing campaign for growth…

10 months ago

What is a media list and how do you develop one?

PR professionals are responsible for obtaining media coverage for their clients and companies. For PR pros, it is all about…

10 months ago

5 social media tools every PR pro should know about

Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and…

12 months ago

Why you should leverage TikTok influencers for your digital PR campaigns

Should you engage TikTok influencers for your upcoming digital PR campaigns? Traditionally, businesses looking to connect with an audience to…

12 months ago

Why diversity and inclusion in PR and content matter

Today, diversity and inclusion in PR matter more than ever before as consumers, especially from younger generations, are becoming more…

1 year ago

5 PR mistakes to avoid in 2024

https://youtu.be/T7oY5f3Q9rg?si=VP9fZhhoCEMZDUnI As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia's competitive…

1 year ago

Guest blogging outreach: How to secure quality backlinks?

What is guest blogging and why is it important? It can be tricky to figure out where to start on…

1 year ago

Ethics in PR and content: Establishing and maintaining trust with your audience

How important are ethics in PR and content? We often say that words matter, and they do, and because public…

1 year ago

What is the role of CSR in PR?

Before we explore the role of CSR in PR, let us understand what corporate social responsibility or CSR actually means.…

1 year ago

B2B vs B2C Marketing: Key points to optimise your marketing strategies to your audience

Marketing your brand requires an extensive understanding of your audience to personalise your strategies and tactics to best attract your…

1 year ago

This website uses cookies.