Public Relations

How to design and execute a PR strategy for your startup?

Why do you need a good PR strategy for your startup? Here's why: When it comes to startup entrepreneurship, success…

7 months ago

KMP makes an investment in cutting-edge global AI computer vision and consumer engagement advertising platform, SmartRetail

Kumpulan Modal Perdana (KMP), a government-owned tech-focused VC, announced today their successful investment in SmartRetail, a leading AI computer vision…

8 months ago

Why businesses operating in multiple markets need to localise their marketing strategies

Localised marketing strategy is key for businesses thriving in today's globalised and interconnected world, as it allows them to expand…

8 months ago

Building a startup from the ground up in Malaysia: An entrepreneur’s guide to branding and reputation

Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to…

8 months ago

Building a startup from the ground up in Singapore: An entrepreneur’s guide to branding and reputation

Branding for startups in Singapore is crucial in the nation's competitive landscape. Singapore’s startup ecosystem has flourished in recent years…

9 months ago

A guide for SMEs in Malaysia to government grants and financing programmes

Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play…

9 months ago

Crimson Education launches financial assistance aid for Filipino students dreaming of attending top US universities

Crimson Education, a leading university admissions consultancy, proudly announces that the 2024 Crimson Access Opportunity (CAO) scheme is now open…

9 months ago

How to craft media invites that journalists can’t resist

Media invites can make or break an event and it is important to understand the craft of creating a compelling…

9 months ago

Crafting a social media presence for businesses – Which platform(s) should you focus on first?

In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population.…

9 months ago

Media alert vs press release: What are the differences?

Media alert vs press release is a comparison that's a must for any PR executive to understand. Both of these…

10 months ago

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