Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…
How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…
How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…
A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public…
B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed…
In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What…
Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine…
How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating…
Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns…
There are quite a few common PR misconceptions that lead to misunderstandings and confusion about the value of PR. That's…
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