When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised…
Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe…
If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about…
Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to…
Do LinkedIn influencers matter? The short answer is yes, they do. In today's digital age, the landscape of leadership and…
Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…
How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…
How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…
A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public…
B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed…
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