Public Relations

2024 PR highlights: The misses and mishaps that defined the year

If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about…

7 months ago

Remote PR and thriving in a digital world in 2025 and beyond

Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to…

8 months ago

LinkedIn influencers: Should C-suite leaders turn to LinkedIn to build their presence as a thought leader (Part 1)

Do LinkedIn influencers matter? The short answer is yes, they do. In today's digital age, the landscape of leadership and…

8 months ago

Is social media PR’s new playground?

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…

8 months ago

A business owner’s guide to mastering media interviews

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…

9 months ago

What is the role of a PR manager in today’s content-driven world?

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…

9 months ago

Planning a career in PR? Here’s how a communications degree can prepare you

A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public…

9 months ago

What makes a B2B PR campaign successful in Singapore?

B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed…

9 months ago

How modernisation has caused PR to change drastically

In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What…

11 months ago

Crisis management and protecting your brand image with PR during tough times

Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine…

11 months ago

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