Public Relations

Five new marketing strategies of the 4.0 era

We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in…

7 years ago

How businesses should measure Public Relations success

It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…

7 years ago

Marketing is poised for a tech disruption

We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…

7 years ago

PR trends for 2019

Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…

7 years ago

How startups should approach PR measurement… It’s not the amount of coverage

A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…

7 years ago

How public relations can help with fundraising

When we think about public relations there’s a misconception that it is useful for only a couple of things –…

7 years ago

How to judge the newsworthiness of your startup story

Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…

7 years ago

A guide to getting your startup featured in the news

So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…

8 years ago

Why startups need PR in 2018 and forever

We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years…

8 years ago

How to communicate with a journalist

Journalists are often very busy and have little (or no) time to look through your email or listen to your…

8 years ago

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