We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in…
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…
We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…
Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…
A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…
When we think about public relations there’s a misconception that it is useful for only a couple of things –…
Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so…
So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a…
We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years…
Journalists are often very busy and have little (or no) time to look through your email or listen to your…
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