Traditionally, we characterise hard-selling as an overtly direct sales approach. Honed for decades, this method can include cold-calling, aggressive advertising,…
Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted…
This is my first intern experience as well as the first time working remotely, the learning curve is bound to…
The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…
The internet age has brought with it a wave of transparency, and many companies have had to rethink their public…
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…
Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones…
We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in…
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…
We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…
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