Public Relations

Working remotely: An intern’s perspective

This is my first intern experience as well as the first time working remotely, the learning curve is bound to…

5 years ago

How technology is making PR relevant for startups

The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…

5 years ago

How PR builds consumer trust and why it matters

The internet age has brought with it a wave of transparency, and many companies have had to rethink their public…

6 years ago

‘Speak like a human being’: why brands should be authentically human

I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there…

6 years ago

Five technologies disrupting marketing and PR

Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones…

6 years ago

Five new marketing strategies of the 4.0 era

We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in…

6 years ago

How businesses should measure Public Relations success

It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…

6 years ago

Marketing is poised for a tech disruption

We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…

6 years ago

PR trends for 2019

Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…

6 years ago

How startups should approach PR measurement… It’s not the amount of coverage

A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business…

6 years ago

This website uses cookies.