Public Relations

Remote PR and thriving in a digital world in 2025 and beyond

Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to…

6 days ago

LinkedIn influencers: Should C-suite leaders turn to LinkedIn to build their presence as a thought leader (Part 1)

Do LinkedIn influencers matter? The short answer is yes, they do. In today's digital age, the landscape of leadership and…

3 weeks ago

Is social media PR’s new playground?

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…

4 weeks ago

A business owner’s guide to mastering media interviews

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…

1 month ago

What is the role of a PR manager in today’s content-driven world?

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…

1 month ago

Planning a career in PR? Here’s how a communications degree can prepare you

A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public…

2 months ago

What makes a B2B PR campaign successful in Singapore?

B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed…

2 months ago

How modernisation has caused PR to change drastically

In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What…

4 months ago

Crisis management and protecting your brand image with PR during tough times

Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine…

4 months ago

How young influencers are shaping PR

How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating…

4 months ago

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