Public Relations

A closer look at the untold story of PR behind the headlines

When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised…

1 day ago

How will PR and marketing agencies in Singapore evolve with the rise of Generative AI (GenAI)?

Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe…

2 days ago

2024 PR highlights: The misses and mishaps that defined the year

If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about…

4 weeks ago

Remote PR and thriving in a digital world in 2025 and beyond

Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to…

1 month ago

LinkedIn influencers: Should C-suite leaders turn to LinkedIn to build their presence as a thought leader (Part 1)

Do LinkedIn influencers matter? The short answer is yes, they do. In today's digital age, the landscape of leadership and…

2 months ago

Is social media PR’s new playground?

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…

2 months ago

A business owner’s guide to mastering media interviews

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…

2 months ago

What is the role of a PR manager in today’s content-driven world?

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…

2 months ago

Planning a career in PR? Here’s how a communications degree can prepare you

A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public…

3 months ago

What makes a B2B PR campaign successful in Singapore?

B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed…

3 months ago

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