Public Relations

A content marketer’s guide to thought leadership and why it works for business growth

At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft…

17 hours ago

Balancing engagement depth and responsibility in short-form content for PR

The digital age has reshaped how we consume media, with attention spans shrinking and content evolving to match. Platforms like…

4 weeks ago

A closer look at the untold story of PR behind the headlines

When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised…

1 month ago

How will PR and marketing agencies in Singapore evolve with the rise of Generative AI (GenAI)?

Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe…

1 month ago

2024 PR highlights: The misses and mishaps that defined the year

If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about…

2 months ago

Remote PR and thriving in a digital world in 2025 and beyond

Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to…

2 months ago

LinkedIn influencers: Should C-suite leaders turn to LinkedIn to build their presence as a thought leader (Part 1)

Do LinkedIn influencers matter? The short answer is yes, they do. In today's digital age, the landscape of leadership and…

3 months ago

Is social media PR’s new playground?

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies…

3 months ago

A business owner’s guide to mastering media interviews

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…

4 months ago

What is the role of a PR manager in today’s content-driven world?

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…

4 months ago

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