Public Relations has always been about creating stories and managing reputations, but for a long time, the industry itself had…
If you’re in a position to pitch stories, you’ll come to realise that some stories just don’t get picked up.…
According to PR Newsire’s distribution analysis, online press releases can reach an average of 275% more readers than traditional methods.…
At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft…
The digital age has reshaped how we consume media, with attention spans shrinking and content evolving to match. Platforms like…
When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised…
Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe…
If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about…
Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to…
Do LinkedIn influencers matter? The short answer is yes, they do. In today's digital age, the landscape of leadership and…
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