Public Relations

How TikTok culture is pushing PR towards fast content and away from slow-built credibility

Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that…

2 weeks ago

PR crisis in the digital era: Lessons from GAP and American Eagle’s viral jeans campaigns in 2025

We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank…

4 weeks ago

Personal branding as a company and when it becomes a double-edged sword

Every brand has its identity, its own look. Some brands are easily recognisable from colour alone; others from font. I…

2 months ago

Reputation first: Smart PR tactics in marketing for accounting firms

For accounting firms, reputation is everything. Clients trust CPAs with sensitive financial information, so credibility often determines who they hire.…

3 months ago

Influencer or “influenzer”? Why brands and agencies need to be better at social media auditing

People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the…

3 months ago

PR in the age of TikTok: How to balance between social media trends and your brand voice

Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved…

3 months ago

What being in a regional PR agency taught me about PR’s “weakest” generation

If I had a dime every time someone says “your generation is too soft for the workplace, how will you…

3 months ago

Why fintechs must rethink user trust, communication and growth

The rise of trading bots is reshaping the fintech landscape in Southeast Asia. No longer exclusive to hedge funds or…

3 months ago

Does keyword research actually matter in Public Relations?

What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine…

5 months ago

Top 5 lessons from a PR intern: Everything you should know about agency life in Singapore

If you had asked me six months ago what PR interns would be doing, I’d say, “writing press releases and…

6 months ago

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