For accounting firms, reputation is everything. Clients trust CPAs with sensitive financial information, so credibility often determines who they hire.…
People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the…
Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved…
If I had a dime every time someone says “your generation is too soft for the workplace, how will you…
The rise of trading bots is reshaping the fintech landscape in Southeast Asia. No longer exclusive to hedge funds or…
What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine…
If you had asked me six months ago what PR interns would be doing, I’d say, “writing press releases and…
When I first started in PR I always thought the job was somewhat “straightforward”. Your client has an announcement, you…
If you work in PR, you are probably used to handling press releases, media outreach, and brand image. However, there’s…
Public Relations has always been about creating stories and managing reputations, but for a long time, the industry itself had…
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