Public Relations

A business owner’s guide to mastering media interviews

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media…

2 weeks ago

What is the role of a PR manager in today’s content-driven world?

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional…

2 weeks ago

Planning a career in PR? Here’s how a communications degree can prepare you

A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public…

3 weeks ago

What makes a B2B PR campaign successful in Singapore?

B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed…

1 month ago

How modernisation has caused PR to change drastically

In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What…

2 months ago

Crisis management and protecting your brand image with PR during tough times

Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine…

3 months ago

How young influencers are shaping PR

How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating…

3 months ago

Measuring success: Metrics for evaluating PR and social media campaigns

Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns…

3 months ago

Busting common PR misconceptions

There are quite a few common PR misconceptions that lead to misunderstandings and confusion about the value of PR. That's…

4 months ago

Deconstructing the art of building your brand with PR

Building your brand with PR can take you steadily towards success and help with business growth and scalability. Let us…

4 months ago

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