What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine…
If you had asked me six months ago what PR interns would be doing, I’d say, “writing press releases and…
When I first started in PR I always thought the job was somewhat “straightforward”. Your client has an announcement, you…
If you work in PR, you are probably used to handling press releases, media outreach, and brand image. However, there’s…
Public Relations has always been about creating stories and managing reputations, but for a long time, the industry itself had…
If you’re in a position to pitch stories, you’ll come to realise that some stories just don’t get picked up.…
According to PR Newsire’s distribution analysis, online press releases can reach an average of 275% more readers than traditional methods.…
At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft…
The digital age has reshaped how we consume media, with attention spans shrinking and content evolving to match. Platforms like…
When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised…
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