Content Marketing

Letting customers do the marketing for you

Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted…

6 years ago

Social Media Marketing: 102

In the first post of this series, we established why and how social media marketing can help SMEs and startups…

6 years ago

Social media marketing 101 for anyone to get started

In this day and age of cutthroat competition, new startups are being launched and funded almost on an everyday basis.…

6 years ago

What is a good domain authority?

You most likely heard about domain authority (DA) and you may even know how to measure it and what it…

6 years ago

Five new marketing strategies of the 4.0 era

We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in…

6 years ago

The evolution of how consumers digest content

In the era of “fake news” and “click-bait” articles, creating great content remains one of the most effective ways to…

6 years ago

What makes content go viral?

Going viral is a term reserved for content that is shared rapidly online over a short period. Typically, a video…

6 years ago

Content marketing isn’t just about web traffic

I am going to make an assumption that everyone reading this has heard of content marketing and why they should…

6 years ago

Marketing is poised for a tech disruption

We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…

6 years ago

Three simple-to-use storytelling formulas

Last night, I went to watch a local theatre production and I happened to be introduced to someone from the…

6 years ago

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