Terng Chen

How to develop a great office culture with a remote team

Remote working has gained a lot of popularity and is fast becoming a way to attract talent to successful companies.…

5 years ago

Working remotely: An intern’s perspective

This is my first intern experience as well as the first time working remotely, the learning curve is bound to…

5 years ago

How technology is making PR relevant for startups

The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds…

5 years ago

How PR builds consumer trust and why it matters

The internet age has brought with it a wave of transparency, and many companies have had to rethink their public…

5 years ago

Five technologies disrupting marketing and PR

Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones…

5 years ago

Five new marketing strategies of the 4.0 era

We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in…

5 years ago

What makes content go viral?

Going viral is a term reserved for content that is shared rapidly online over a short period. Typically, a video…

6 years ago

How SEO works and why you should care

Search Engine Optimisation (SEO) is the process of improving a website so it is seen by its target audience when…

6 years ago

How to enhance your company blog

It’s not enough to just regularly update your company blog. That’s a good first step for your small business or…

7 years ago

What makes a brand story newsworthy

We all have stories to tell and though we may find it interesting, your Brand Story needs to appeal to…

7 years ago

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