Terng Chen

Top PR trends to look out for in 2020

As 2019 draws to a close, it’s time to look ahead at next year’s PR trends. None of these is…

5 years ago

Generating leads using online marketing

The benefits of blogging, social media and email marketing Some aspects of running a successful business never change regardless of…

5 years ago

How important is identifying your key brand message as a startup?

The rapid development that startups undergo poses an array of challenges. That’s why creating a strong and recognizable brand message…

5 years ago

How to market your brand to a millennial audience

The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these…

5 years ago

Five effective PR tips for small businesses

Today, effective PR is critical to a company’s success. It doesn’t just establish your reputation but also builds consumer trust. …

5 years ago

How to write winning headlines

How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he…

5 years ago

Biggest PR fails of the past decade and what we learned from them

It is always better to learn from someone else’s mistakes than your own.  Fortunately, for new businesses, there are plenty…

5 years ago

Here is how PR and publicity are two different things

More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality,…

5 years ago

Most common PR mistakes and how to avoid them

Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional,…

5 years ago

A comprehensive checklist for a successful website launch

As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just…

5 years ago

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