Terng Shing Chen

Why we started a podcast amidst COVID-19 to grow our businesses

Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a…

6 years ago

Evergreen versus topical content: An overview

When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical…

6 years ago

How I built a business across three countries with only remote workers

When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated…

6 years ago

Why PR might be the best way to capture Generation Z

Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of…

6 years ago

What does a perfect pitch deck look like

One request we get quite often from our startup clients is to help them ideate and create the best startup…

6 years ago

4 misconceptions about PR entrepreneurs has

I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We…

7 years ago

An insider’s guide to perfecting your startup PR

In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of…

7 years ago

What is a good domain authority?

You most likely heard about domain authority (DA) and you may even know how to measure it and what it…

7 years ago

Content marketing isn’t just about web traffic

I am going to make an assumption that everyone reading this has heard of content marketing and why they should…

7 years ago

How businesses should measure Public Relations success

It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…

7 years ago

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