Terng Shing Chen

What does a perfect pitch deck look like

One request we get quite often from our startup clients is to help them ideate and create the best startup…

5 years ago

4 misconceptions about PR entrepreneurs has

I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We…

5 years ago

An insider’s guide to perfecting your startup PR

In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of…

5 years ago

What is a good domain authority?

You most likely heard about domain authority (DA) and you may even know how to measure it and what it…

5 years ago

Content marketing isn’t just about web traffic

I am going to make an assumption that everyone reading this has heard of content marketing and why they should…

6 years ago

How businesses should measure Public Relations success

It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…

6 years ago

Marketing is poised for a tech disruption

We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…

6 years ago

PR trends for 2019

Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…

6 years ago

How to write a good quality blog post in 30 minutes or less

Who’s got time to write a blog post, especially when you’re a busy entrepreneur? You do actually, so take 30…

6 years ago

Communication needs to evolve as you scale your startup

When startups scale their business, it is essential to make sure your employees join you on that journey, rather than…

6 years ago

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