Terng Shing Chen

Why PR might be the best way to capture Generation Z

Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of…

5 years ago

What does a perfect pitch deck look like

One request we get quite often from our startup clients is to help them ideate and create the best startup…

5 years ago

4 misconceptions about PR entrepreneurs has

I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We…

5 years ago

An insider’s guide to perfecting your startup PR

In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of…

5 years ago

What is a good domain authority?

You most likely heard about domain authority (DA) and you may even know how to measure it and what it…

6 years ago

Content marketing isn’t just about web traffic

I am going to make an assumption that everyone reading this has heard of content marketing and why they should…

6 years ago

How businesses should measure Public Relations success

It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number…

6 years ago

Marketing is poised for a tech disruption

We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been…

6 years ago

PR trends for 2019

Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional…

6 years ago

How to write a good quality blog post in 30 minutes or less

Who’s got time to write a blog post, especially when you’re a busy entrepreneur? You do actually, so take 30…

6 years ago

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