Surabhi Pandey

Writing tips for an effective PR campaign in the digital era

Writing for a PR campaign is an art form, but a learnable one. As with any form of writing, you…

6 years ago

Content resources that every startup should use

There are content resources for everything- from design to blogging, and in this article, we cover some of our top…

7 years ago

5 simple ways to get people to read your content

In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on…

7 years ago

Understanding the key drivers of customer experience

The need for businesses to develop a first-rate customer experience is now more vital than ever. An increasingly competitive business…

7 years ago

Content maintenance: Keep your old blog posts evergreen

We are living in an era where content is indeed a king. The internet has opened up unprecedented avenues for…

7 years ago

How to write like a content marketing pro

Content marketing is a fantastic tool for companies to engage with current and potential customers. It allows for brands to…

7 years ago

Letting customers do the marketing for you

Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted…

7 years ago

Social Media Marketing: 102

In the first post of this series, we established why and how social media marketing can help SMEs and startups…

7 years ago

Social media marketing 101 for anyone to get started

In this day and age of cutthroat competition, new startups are being launched and funded almost on an everyday basis.…

7 years ago

The evolution of how consumers digest content

In the era of “fake news” and “click-bait” articles, creating great content remains one of the most effective ways to…

7 years ago

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