Surabhi Pandey

eBook 5: Effective branding & building a strong identity in the digital age by leveraging PR

In today’s digital-first landscape, branding is no longer just about logos or visual identity. It is about shaping how your…

2 days ago

Mastering AI extractable content: SEO strategy for brand authority in the age of AI

The era of the "blue link" is entering its twilight. For two decades, the digital economy was built on a…

2 weeks ago

eBook 4: Navigating the social media landscape: How startups & SMEs can maximise their impact

In Southeast Asia, social media is where discovery happens. It’s where customers compare options, form opinions and decide which brands…

1 month ago

eBook 3: Mastering the art of storytelling for business growth and scalability in 2026

In 2026, attention will be scarce, competition relentless and audiences will be most likely more sceptical than ever. Traditional marketing…

3 months ago

How TikTok culture is pushing PR towards fast content and away from slow-built credibility

Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that…

4 months ago

eBook 2: The essential guide to SEO & strategies for boosting your brand’s online visibility

In the digital era, simply having a website is insufficient to ensure business success. For businesses that rely on online…

4 months ago

5 ways I’m reigniting creative purpose in content writing and marketing

As someone who began their career in India, the cultural shift to working in Singapore changed not just my environment…

5 months ago

TrueMoney Malaysia launches International Remittance services for businesses and their e-wallet users to send money overseas

This latest launch is now available for registered businesses in Malaysia, facilitating B2B transfers to all nations at attractive rates…

11 months ago

A content marketer’s guide to thought leadership and why it works for business growth

At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft…

1 year ago

Challenges of PR in Malaysia: What makes PR in Malaysia different?

(Article 1 of a two-part series) What makes PR in Malaysia different? Public Relations (PR) in Malaysia is characterised by…

1 year ago

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