People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the…
Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved…
Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic…
Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in…
Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe…
A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public…
How important is the role of PR in gender equality and sex perceptions? The short answer is "very". The opinions…
When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive…
Branding for startups in Singapore is crucial in the nation's competitive landscape. Singapore’s startup ecosystem has flourished in recent years…
Crimson Education, a leading university admissions consultancy, proudly announces that the 2024 Crimson Access Opportunity (CAO) scheme is now open…
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