Meghna Mohanty

Substack explained: Why this platform matters for branding and PR in 2026

If you were born between 1995 and 2008, platforms like Wattpad and Tumblr were more than websites. They were communities,…

3 weeks ago

When going viral becomes a reputation risk: PR lessons leaders can’t ignore in 2026

If you are active on social media, especially the side that thrives on memes and gossip, you are going to…

1 month ago

PR crisis in the digital era: Lessons from GAP and American Eagle’s viral jeans campaigns in 2025

We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank…

2 months ago

Personal branding as a company and when it becomes a double-edged sword

Every brand has its identity, its own look. Some brands are easily recognisable from colour alone; others from font. I…

3 months ago

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