Meghna Mohanty

Substack explained: Why this platform matters for branding and PR in 2026

If you were born between 1995 and 2008, platforms like Wattpad and Tumblr were more than websites. They were communities,…

17 hours ago

When going viral becomes a reputation risk: PR lessons leaders can’t ignore in 2026

If you are active on social media, especially the side that thrives on memes and gossip, you are going to…

2 weeks ago

PR crisis in the digital era: Lessons from GAP and American Eagle’s viral jeans campaigns in 2025

We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank…

2 months ago

Personal branding as a company and when it becomes a double-edged sword

Every brand has its identity, its own look. Some brands are easily recognisable from colour alone; others from font. I…

3 months ago

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