Dorcas Lee

Common mistakes in PR: Are you hurting your publicity?

This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their…

4 years ago

The rise of “Live Rooms”: how businesses can benefit

Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with…

4 years ago

Why you need a brand point of view

An increasingly content-polluted marketing environment paired with a murky distinction between authenticity and puffery can make it hard for brands…

4 years ago

Startups in Singapore killing it on Instagram

In the condensed metropolitan city that is Singapore, it isn't hard to dream big. As an entrepreneur, you could probably…

4 years ago

How to choose a pr agency for your business

One of the priorities of startups is to get the word out about your product or service. As a relatively…

4 years ago

Why updating existing content should be part of your SEO strategy

Optimised content is the backbone of every SEO strategy. You might already be pushing fresh ideas every week, but it…

4 years ago

SEO for beginners: A guide to Search Engine Optimization

In the age of search engines, it’s safe to say that without some sort of online presence, businesses stand to…

4 years ago

Braving the storm: Things to remember when dealing with a PR crisis

Nobody wakes up and decides to mess up but it happens.  Good crisis management is about handling your blunder the…

4 years ago

How leading companies are using compelling stories to drive their brand

As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a…

4 years ago

Five tips for a successful Facebook marketing campaign

Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect…

4 years ago

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