Before we get into the article about reaching Generation Z, let’s first figure out what that generation is all about.
According to Tech Target, here’s what it all means:
Generation Z is the demographic cohort following Generation Y, also known as the Millennials or the Millennial Generation; other names suggested for the cohort include iGeneration (iGen), Gen Tech, Gen Wii, Net Gen, Digital Natives and Plurals.
The dates given for Generation Z range from the mid-1990s through the second decade of this century, although precise years vary according to the source. At over two billion individuals, Generation Z is the most populous generational cohort of all time.
In common with Millennials, Generation Z is comfortable with technologies that are fairly recent for older generations, and Gen Z has grown up in the current environment of ubiquitous mobile communications. The younger members of the cohort may not remember any other environment.
Doesn’t make sense to you? Well, it’s not rocket science. If you’re younger than a millennial and old enough to buy things, you’re part of Generation Z.
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Unless you’re looking at a super short get-rich-quick scheme, chances are you’re in it for the long-term and Generation Z is the future whether you like it or not. Let’s list the things that are a reality:
Here’s where it gets interesting and slightly confusing for the traditional and performance marketers out there. Generation Z has seen all your tricks before and they’re a bit hesitant to believe you, so here’s how you make them trust you:
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If you’re not prepared to change, then honestly, you might actually be doomed. However, most marketers will adapt and brands will follow suit.
We can’t avoid Generation Z, but it is an opportunity for us to reach out to a whole new segment of potential customers, employees and influencers who will dominate the world in the near future.
The article ‘How to capture the Generation Z market’ was published on Tech Collective and has been edited slightly for SEO purposes.
Last edited 10 June 2020.
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