Public relations or PR is a service that helps brands build trust through third-party endorsement, mainly media coverage. This helps brands introduce themselves, or their products and services to new potential customers. It can also help in retention of existing customers.
Most brands use public relations in order to help their brand expand their presence, attract new customers, and introduce new services or products to the market. Great public relations help brands engage different audiences and build trust through your brand or product story.
Some audiences that brands try to engage include, but are not limited to: