The honest truth is that some brands are better suited for PR, versus content marketing. And vice versa.
The best way to do a quick assessment is to look at your brand from an outside perspective and see if you have an interesting story to tell that general consumers, or those in your target audience would want to learn about. This isn’t an easy task, but is possible if you’re able to distance yourself from your own brand for a short while.
However, most brands can use some form of content marketing, if they are selling to a target audience that is online. The most effective method is to use PR and content marketing together to reach out to the widest audience and share your brand story through multiple channels, such as your website, blogs, news publications, and so much more.
Contact us at firstname.lastname@example.org to book a completely free consultation with one of consultants and they can help you understand what your brand really needs.