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Today, effective PR is critical to a company’s success. It doesn’t just establish your reputation but also builds consumer trust.  Unfortunately, many small businesses assume PR is only for large corporations. But, nothing could be further from the truth.  PR plays an important role in the growth and success of all organisations. Most startups set...
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How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he was quoted as saying: “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” While the figures...
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It is always better to learn from someone else’s mistakes than your own.  Fortunately, for new businesses, there are plenty of failures to learn from.  Crisis management is a core part of a successful PR strategy. However, some of the world’s biggest companies have fallen short when it comes to damage control. Below, we’re going...
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More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality, publicity is just one aspect of PR. Publicity isn’t necessarily a bad thing, but it’s part of a bigger picture.   What is the difference? Publicity is about media presence. At its core, it’s simply about...
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Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional, you’ll find plenty of tips online to get started. However, while proactive advice is great, you should also be aware of the most common pitfalls. Below, we’ve covered the most common PR mistakes companies make...
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As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just us. After months of planning and development, you can finally see the new online face of your business. Even better, you get to share it with your potential customers.   However, web designers’ job scope can...
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Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging audiences and creating awareness around their brand. Successful businesses will have a strategy that incorporates a mix of content. Regardless of why you’re creating content, every blog needs to captivate its readers.  From affiliate marketing...
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Even if you’re not familiar with the term “call-to-action” – or CTA – you’ve probably seen one today. In fact, you’ve possibly engaged with one this week. In the simplest terms, a CTA is a snippet of content that asks its audience to do something. In a marketing context, a CTA is used to convert...
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In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on Microsoft’s website at the time. The digital marketing industry swears by this mantra. Admittedly, it’s current usage is not directly related to Gates’ original point.  In today’s digital era, it relates to how important relevant content...
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It’s no secret that the majority of modern consumers rely heavily on review to make purchasing decisions. Recent studies show that more than 90% of people read reviews before buying. Around 84% even trust reviews as much as they would a personal recommendation from a close friend. Every company loves receiving positive feedback, but many underestimate...
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