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It’s no secret that the majority of modern consumers rely heavily on review to make purchasing decisions. Recent studies show that more than 90% of people read reviews before buying. Around 84% even trust reviews as much as they would a personal recommendation from a close friend. Every company loves receiving positive feedback, but many underestimate...
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The need for businesses to develop a first-rate customer experience is now more vital than ever. An increasingly competitive business landscape means organizations must keep consumers happy or risk competitors gaining an edge. The various interactions between a company and a customer are what defines the customer experience. According to a survey by Gartner, 81%...
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Ethical considerations are nothing new. They have been a stalwart of the industry since their inception in the 1950s. However, the growing influence of the internet and social media has had a significant impact on ethics. This is leading to more significant repercussions for companies who flout ethical considerations. The Journal of Finance found that...
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Most people have heard of a press release, and probably read more than a few. In its purest form, a press release is a written communication from a company or organisation. They provide specific and concise information about a product, event, or circumstance relevant to the company. From a PR perspective, press releases are an...
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When most business owners start developing their brand, their first instinct is to create a perfect website. While a professional website is a great asset, it’s not necessarily the best tool for brand-building. For starters, anyone can commission a website and include whatever content they want on it. These days, the majority of consumers associate...
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While the primary objective of PR is to boost your company’s reputation, that is not its sole purpose. As well as creating buzz around your brand, PR is also crucial for damage control. No company wants to find themselves under fire, but no one is immune to a potential crisis. Generally, how you react to...
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Competition in the digital world is cutthroat. Data says that many startups fail to achieve success, in fact, 90% of them. Singapore alone has several examples- Honestbee and oBike to name a few. However, this is not limited to the region and is happening everywhere- from now-defunct America’s health tech startup Theranos to China’s Mobike....
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A PR pitch is a fantastic opportunity to gain exposure using a journalist who covers your industry. Unlike a press release, a pitch tends to be less formal and more personalized. A solid pitch can lead to a beneficial long term media relationship which can have profound benefits for a brand or business. However, with...
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The purchasing preferences of consumers can change frequently. However, their buying behaviour is generally more resistant to change.  It takes something significant to create this kind of a mental shift. When consumers’ instincts are transformed, buying behaviour changes, which means they’ve evolved on a subconscious level. Havard professor, Gerald Zaltman, believes that over 95% of purchasing decisions...
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Content marketing is a fantastic tool for companies to engage with current and potential customers. It allows for brands to control their message and can have a profound effect on sales if a piece of content goes viral. Well-written content should be at the heart of any marketing strategy. However, over two-thirds of businesses don’t currently have...
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